Author: Steve

New Business Card Designs

I’ve been working on some new business card designs lately. I created a new design for Raven Thorn Interiors, one of my current clients. I comped up 4 different ideas. They love all the designs and selected their favorite. I ordered their cards for them with a glossy finish and had them dropped shipped to…
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New White Paper: A Checklist for Successful Small Business Marketing

I just finished putting together a new white paper that gives easy to understand tips and advice to any small business owner looking to improve their internal marketing efforts. “Marketing Checklist for Small Business” is a free, short white paper outlining 5 easy steps any small business can integrate internally to improve brand recognition and internal marketing efforts.

Small Business Marketing Goes Virtual Due to Covid-19

Small businesses are increasing spending on digital marketing in response to changing consumer behavior during the Covid-19 pandemic, according to a meta-analysis of data by SCORE, mentors to America’s small businesses. As consumers continue to purchase products and services online, 91% of small business owners will engage in some form of digital marketing this year.…
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RavenThorn Interiors

I just finished designing and executing a new custom website for RavenThorn Interiors, a boutique interior design group based in San Francisco and Northern California. The client was looking for “clean and elegant” design, and wanted to highlight beautiful color imagery of interior design work. They were very happy with the end result and the…
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Pandemic Marketing

Marketing in the middle of global pandemic presents quite the challenge. 2 Great Secrets to Marketing During the COVID-19 Pandemic

Building Your Personal Brand

It’s important to note that Branding is not Marketing. Many people often confuse a brand strategy with a marketing strategy. Branding is the why.¬†Marketing is the what and the how.

Branding is a promise and a feeling you get when you hear the name of a person or a company, it evokes a physical reaction. Marketing is the strategy to communicate the brand. Ultimately, people buy the brand and not buy the marketing.