Tell the World About Your Brand!
I can help you build brand identity and brand awareness with press releases, corporate communications, newsletters, and blogs.
Corporate Communications
Communicating your brand identity in a consistent, compelling manner is a matter of priority to achieving success with it. Corporate Communications involve how you represent your organization to the public, and specifically, the media who present news about your organization to the public at large. At a minimum, this could involve the writing and distribution of press releases, but may also include the development of a constant form of customer feedback – the newsletter.
Database Marketing
“e-blasts” are a cost effective way to reach your targeted prospects and customers.
Microsites
Create and utilize “micro” websites for product or event promotions, utilize for targeted landing pages in e-blasts, track promotional analytics, and more. Microsites can be created quickly and are a cost effective digital marketing channel and future intellectual property asset.
Press Release Writing and Distribution
Taking advantage of every opportunity to present your brand in a positive fashion should be on of the goals for any organization. This includes proactively promoting any company news, through the online distribution of press releases. The press release is an established communication channel with a track record of success at reaching the mainstream media, who can exponentially spread your news and your brand awareness.
Company Newsletters
It’s important that the public is aware of news and information about your organization, and to be proactive about communicating this information. The newsletter is also one of the most valuable tools for creating and building a mailing list. It’s critical that every new business develop a strategy to build a customer based mailing list in order to optimize your marketing efforts.