New Camaldoli Hermitage

 

Big Sur, CA

New Camaldoli Hermitage (formally called Immaculate Heart Hermitage) is a rural  Camaldolese   Benedictine   hermitage  in the  Santa Lucia Mountains  of  Big Sur ,  California.  

Approximately twenty monks live and work at the hermitage. The hermitage makes and ships its own fruitcake and date-nut cake based on a recipe developed by the monks. The proceeds help to support the hermitage. They also have begun to produce a granola product called “Holy Granola”. Retreatants are welcome and over 150,000 people have made retreats at the hermitage. Rooms for men and women are available as well as separate hermitages for longer retreats. Normally all retreats are silent and non-directed.

Technology Vision Group

Santa Cruz, CA

Technology Vision Group (TVG) was a life science conference producer focused on the concept of “biopartnering”. They annually produced 3 large global tradeshows around this concept, and licensed their SaaS-based meeting software (biopartnering.com) to a number of other life science meetings and events.

From 2005-2008, I was responsible for the overall brand management and marketing communications for 5 internal brands. Each brand had a stand-alone website, separate marketing plans and objectives, all of which folded into a comprehensive marketing plan which I developed.

Scope of Project Work:

  • Design and develop marketing plans for 5 internal sub-brands
  • Develop comprehensive annual overall marketing plan
  • List development and NetSuite CRM administration and database marketing communications
  • Responsible for development and execution of all corporate print collateral, pre-press, and large format printing for tradeshows
  • Wrote and distributed all corporate press release communications and worked with trade partners for online distribution.
BioPartnering North America print ad

Telos Partners

Pasadena, CA

Telos Partners is a group of seasoned scientific, regulatory and publication professionals who serve the life sciences industry. 

Krall & Company

Founded in 2005 and based in Los Angeles, California, Krall & Co. Inc. provides merger and acquisition advisory services to founders of financial technology companies.

I worked with Mike Krall to design, develop, and create his website on the WordPress CRM platform.