Who Do I Work With?
Many of my clients are small business owners who are overwhelmed with the concept of internet marketing. They are either someone who is brand new to internet marketing or someone who has tried internet marketing with little success. I approach every business as unique. Businesses have different budgets, goals, target markets, etc. I customize an individual approach that best suits your specific business.
This is what is needed to make your idea, product, or service stand out from the pack. Creating name recognition for your idea will put you on the path to success. As other successful companies will also follow a similar approach to brand building, the key here is to differentiate your idea, communicate it to the right market, and deliver your idea in a way that will promote further brand awareness and identity. Insuring your message and idea is communicated correctly, to the right target audience, will maximize the chance for success.
I can help you build brand identity and brand awareness with press releases, corporate communications, newsletters, and blogs!
Corporate Communications involve how you represent your organization to the public, and specifically, the media who present news about your organization to the public at large. At a minimum, this could involve the writing and distribution of press releases, but may also include the development of a constant form of customer feedback – the newsletter.
It’s important that the public is aware of news and information about your organization, and to be proactive about communicating this information. The newsletter is also one of the most valuable tools for creating and building a mailing list. It’s critical that every new business develop a strategy to build a customer based mailing list in order to optimize your marketing efforts.
The blog is another valuable tool every business should use to communicate and distribute corporate information. Set up is very inexpensive, and the return on investment is huge.
Social Media Marketing
Take your new brand to the next level through the marketing power of social networking. Promoting your brand through social networking sites like Twitter and Facebook will build your target market through effective, targeted marketing communications, as well as create a direct feedback loop for your existing customers.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Making sure your website is optimized for the various search engines such as Google, Yahoo, and Bing is an important part of leveraging your marketing communication strategy. easy on the eye design can help guide you down this path, and work with your organization to get the most from this important channel of communication.
One of the fastest and easiest ways to instantly increase your brand exposure is through the use of a weblog. There are millions of people around the world who might be interested in what you have to say, or buying what you have to sell. They just don’t know you exist. Technology has enabled us to reach these people from any computer with an internet connection. We use WordPress to help create weblogs and websites for our clients. It is an award winning, open-sourced Content Management System (CMS), extremely powerful and versatile, easy to use, requires no software installation on your computer, and is free. That means the client won’t have to worry about licensing fees, software editors, and other additional costs and expenses necessary to maintain the website. WordPress is an open source CMS, often used as a blog publishing application powered by PHP and MySQL. It has many features including a plugin architecture and a templating system. Used by over 300 of the 10,000 biggest websites, WordPress is the most popular blog software in use today. As of September 2009, it was being used by 202 million websites worldwide.