A Bit About Me
- I am a virtual marketing tool box
- I help people turn their ideas into brands
- I have over 15 years of corporate marketing communications experience serving life science and technology companies in the Bay Area and Central Coast
After graduating from Virginia Tech with a BS in Marketing Management, I began working in the outdoor retail industry, where I managed a number of outdoor retail shops in Virginia and Maryland. After I relocated to California to manage the flagship Western Mountaineering retail store in San Jose, I began to transition my career from retail to technical publishing and graphic and web design.
I began working for the biotechnology pioneers Genentech in their Regulatory Affairs department, doing technical publishing on new drug applications to the US Food and Drug Administration. While at Genentech, I was part of the team that participated in the first electronic drug submission to the FDA (for Herceptin™). After leaving Genentech, I began working for Incyte Genomics of Palo Alto, California. As part of their corporate marketing communications team, I developed “sell sheets”, brochures, managed trade show logistics and booth planning, and managed a number of ad hoc, internal marketing communication projects.
After leaving Incyte, I began working for Coderant Life Sciences in San Jose, California. As a start-up software development company, they required a wide range of marketing services which I was responsible for. After spending 3 years with Coderant, and after doing some project management work for the University of California Santa Cruz, I began working for Technology Vision Group (TVG), an international business development company that produced a number of international life science events, in addition to launching a new online meeting application to support events.
In 2008, I left TVG and took a position as marketing director for Effone Software in Sunnyvale, California. I was brought in to help them launch Formopia, an online Software as a Service (SaaS) forms tool for email and website data collection. Shortly after the product launched in 2010, I left to pursue other consulting opportunities that became available to me. I began doing ad hoc marketing consulting for a number of select clients in 2010 and I still work with a number of them today on an ongoing basis.