Category: Commentary

Pandemic Marketing

Marketing in the middle of global pandemic presents quite the challenge. 2 Great Secrets to Marketing During the COVID-19 Pandemic

Building Your Personal Brand

It’s important to note that Branding is not Marketing. Many people often confuse a brand strategy with a marketing strategy. Branding is the why.¬†Marketing is the what and the how.

Branding is a promise and a feeling you get when you hear the name of a person or a company, it evokes a physical reaction. Marketing is the strategy to communicate the brand. Ultimately, people buy the brand and not buy the marketing.