Building Your Personal Brand
It’s important to note that Branding is not Marketing. Many people often confuse a brand strategy with a marketing strategy. Branding is the why. Marketing is the what and the how.
Branding is a promise and a feeling you get when you hear the name of a person or a company, it evokes a physical reaction. Marketing is the strategy to communicate the brand. Ultimately, people buy the brand and not buy the marketing.
Pandemic Marketing
Marketing in the middle of global pandemic presents quite the challenge. 2 Great Secrets to Marketing During the COVID-19 Pandemic