It’s important to note that Branding is not Marketing. Many people often confuse a brand strategy with a marketing strategy. Branding is the why. Marketing is the what and the how.

Branding is a promise and a feeling you get when you hear the name of a person or a company, it evokes a physical reaction. Marketing is the strategy to communicate the brand. Ultimately, people buy the brand and not buy the marketing.


What do all of your brand elements say about you? How do you influence what others think of you? Every person you meet will evaluate you in some way before they engage with you.

Seize opportunities to build a strong personal brand at every touchpoint, from your LinkedIn profile to your email signature.You never know who is looking and forming an opinion of you.